We all know that the lead is important. But do you know that user engagement on websites plays an important part in lead generation? In fact, you can easily increase user engagement on websites and watch your leads generation rate skyrocket. These are 5 actionable ways to increase user engagement on websites in no time.
Before that, let’s understand what’s user engagement. User engagement on the website is how the user interacts with websites. The longer the interaction, the higher the chance to convert users into leads and future customers.
This post features methods that can be used on both WordPress and non-WordPress sites by those who have little to none knowledge in coding.
So, no more scratching head worrying about messing up your website!
Blogging for business is a brilliant way to rank on Search Engine Result Page (SERP). With proper SEO, your site can land on the first page of search engines. And this’s where your potential users find your website.
The blog post with social media sharing buttons is also a great way to let your readers promote your blog on their social media. The exposure can convert social media users who clicked on the link into leads and customers.
The primary goal of a blog is to help your users reaching their goals or solve their problems in an engaging way.
So, you need fun yet informative articles to provide value to your audiences. Users will eventually spend more time on the website to read and explore the content.
If your contents include researches and studies, then this’s your chance to assert your authority as the expert of the related field. This shows your credibility and qualification for particular fields.
All in all, a blog can increase user engagement on websites. It keeps the users on the website by providing value to them.
It also tells your users that your brand is trustworthy by asserting authority. Blog content promoted via social media also improves site visibility on social media and drives more website traffic, to be converted into leads.
How To Get A Blog On Your Website
You can build a blog easily with any website builder online or CMS platforms. Some of them such as Blogger is free.
CMS and Site Builder
Non-CMS AND SITE BUILDER
For non-CMS and site builders users, if your website is built hand-coded using FTP where blogging can involving uploading files to your server and such. Then it is recommended to set up a blog with CMS or site builder under a subdomain.
The comment section is where your potential customers comment and left their emails to follow up with the update of the comment. When there’s a comment, this means that the readers are interested and have something to say about the topics.
Now, what you need to do is reply to them, and interact with them.
Provide Value to Users
When your reader comments “Great Article!” on a digital marketing related post, instead of just replying “Thanks for enjoying my article!” try giving out value to your readers.
There must be a reason they click on a post regarding digital marketing on social media.
Maybe because they want to learn something about marketing on digital platforms to increase their sales?
If that’s the case, increasing their sales is the end-goal, try recommending content that will help them reach their goal.
So, delete that simple thank you note in your reply form, and try this instead:
“I’m so glad you like it! As a sign of appreciation for all those who support us, we are having a free giveaway for an ebook titled “How to Digital Marketing for Zero Budget”. It’s never too late to get more customers via different online platforms!”
Now, you are helping your reader to increase their sales with digital marketing by recommending a free ebook. Your commenter will most likely get notified and click on the link because the ebook helps them reach their goal.
They click on the link and sign up for the newsletter to get the free ebook. And there you go, you are capturing leads.
An important note here is that you need to be helpful and not salesy and make sure that the commenters are the target audiences for that particular niche.
Put yourself in their shoes to identify their needs. And do not spam. You can also put links to other articles on websites if you think there are no other lead magnets that fit their needs.
This will eventually increase user engagement on websites by increasing the users’ interaction time. Therefore increases the chances of capture more leads.
Spark a Discussion
Another useful way to increase user interaction is to start a discussion on your comment section. This is a handy tactic especially when your reader asks a question on comment sections.
Never ignore their questions and try to answer them accordingly. There might be a chance that other readers get interested in the Q&A moment and join in the discussion. That’s one way to engage with your readers.
By using certain comment plugins or widgets, you can build a community based on the interaction between you and the registered users. You can cultivate loyal fans or readers that can be converted into your leads.
How to Get a Comment Section on Your Website
Usually, a blogging platform will provide a comment section. However, there are also widgets that provide extra flair to enhance the commenting experience.
For WordPress.org users, there’s a default comment section in the blogging section, you can also download plugins such as Disqus Comment System if your readers prefer Disqus.
For non-WordPress.org users, if your site builders provide a blogging function or you’re using a blogging platform, then the comment section’s mostly present. If you didn’t like the comment form in your blog, Disqus also allows embedding Disqus Comment on your website with limited knowledge in HTML.
Ever notice that floating bubble with a picture that will suddenly pop up a message to ask you whether you need any help? That’s the live chat function.
What’s a better way to engage with your users other than communicating with them directly? Therefore, live chat is definitely a go-to if you want to increase user engagement on websites.
How to Get a Live Chat on Your Website
For WordPress.org users, you can use a free live chat plugin such as Pure Chat to boost the engagement rate.
For non-WordPress.org users, Pure Chat allows easy and free installation on websites, according to this article from Pure Chat, the installation is extremely easy with just copy-and-paste the code. They also provide plugin to popular website building and hosting services such as Weebly.
If your website is hosted by other third parties, Pure Chat gives an option to send the instruction to your webmaster to handle the installation for you. Easy!
Social media buttons or embed windows on the sidebar of the blog is a great way to get your website share across the world. Staying relevant on social media by getting share by readers can maintain a strong social media presence and increase engagement between customers and brand/business.
Social media buttons might not directly associate with the website’s user experience or user engagement or whatsoever. It’s definitely an important tool to interact with users on other social media platforms to boost the overall customers-business relationship.
At the same time, you might notice some articles have an Instagram post or Tweet embed on it. That’s one way to make your content more engaging and your readers might also interact with the social media deeds as well (share, like, retweet, and follow).
How to Get Social Media Buttons on Your Website
There are a lot of social media related plugin or widgets you can use to enhance user interaction with the website. The main plugins which will be feature here are the share buttons, follow buttons and the social media feeds.
For WordPress.org users, most social media share and follow buttons are comes with the widgets, but most of them only allow users to share on limited platforms. Thus, you can choose to use plugins to enhance the sharing experience.
For the share buttons, you can use Jetpack, an awesome plugin that boosts your site’s performance and monitors your website’s stat. This plugin comes with a wide range of social media share buttons that you can add to your post which you can customize easily.
Social media follow buttons to let your users know that you can catch up with your brand’s latest news by following you on various social media platforms. Jetpack also comes with free social media buttons that are beautifully designed especially for minimalist websites that you can easily add in the sidebar via widgets.
Social media feeds is an interesting way to show social media posts on your website and make your content more eye-catching and engaging. Jetpack has extra widgets that provide you to show your Facebook page and Twitter timeline in your sidebar which you can add in Appearance > Customize > Widgets.
If you are using the WordPress editor, you’ll also find the option to embed social media feed Facebook, Twitter, Instagram, and many more on your blog post or page. You can add it after clicking the “+” between the border of the blocks and select the “Embeds” dropdown.
For non-Wordpress.org users, social media share and follow buttons are mostly present in the site builders. However, if you can’t find any or doesn’t keen on using the default button, you can use the AddThis social buttons plugin.
AddThis is a free plugin that users can easily embed on their website. AddThis comes with various types of social media buttons from sharing buttons and follow buttons which is a great addon for your websites.
One awesome thing about AddThis is that it provides different types of social media buttons including floating share bar, inline share buttons, expanding share buttons, pop-up, banner and slider as well as and analytics features.
One of the most popular styles of buttons which is the floating share bar allows the buttons to stay at the same place regardless of how far the users scroll. This increase buttons’ visibility and accessibility, resulting in more social media sharing.
The sharing analytics allow the business to easily identify the performance of each content and how well the content performs on each social media platform.
Business owners can create content that will result in better engagement among social media to reach more users.
Testimonials & Reviews
Testimonials and reviews from trusted third-parties can increase your credibility and reputation.
And credibility often associates with the quality of goods or services. So, users often willing to interact with trustworthy brands with a good reputation. Therefore increase the user engagement on websites.
How to Get Testimonials & Reviews on Your Website
Although it’s not hard to create a simple text with an image on it and then call it testimonial and reviews.
But we want to make sure that your users notice the lines of text that convince them that your brand is worth the time to explore.
That’s why we use plugins or widgets that have the slider function. It’s perfect for grabbing the attention of website users by using the moving testimonial.
For WordPress.org users, Strong Testimonials is one of the most versatile testimonial plugins you can find out there. It provides different forms of testimonials from the grid view to the slideshow which you can customize accordingly.
For non-WordPress.org users, Elfsight provides Testimonials Slider that is both aesthetically pleasing and free to start. Just like Strong Testimonials for WordPress, it also provides a wide range of designs and views to suit your websites.
Increasing and improving user engagement on websites isn’t a hard thing to do. In fact, as people started to use the internet as their first-hand information, websites generally become more and more important.
And telemarketing and door-to-door sales slowly fade away, the website is the new salesman. The website is the face of your company and the one who is going to generate leads and converting them into money-spending customers.