Want a unique website that stands out from the rest? A website that is beautifully designed without sacrificing the user experience? If so, you come to the right article, here’s a list of awesome features/creative elements you can add to your website to make it even more engaging!
1. Custom-Design Accelerated Mobile Pages (AMP)
If you’ve been on the internet for long enough, there’s a fair chance you’ve come across web pages with a grey bar on top of it. It loads so fast, you wish your website has that speed!
And that my friend is AMP, the Accelerated Mobile Pages, a user-first design for the best user experience with minimum loading speed. Now, you might be wondering how do you add AMP to your website?
Well, some website builders nowadays have the ability to add AMP pages, but sadly, most of them don’t allow you to customize your page according to your need. And, if your website is coded by others, you might want to contact them for the AMP optimization since the AMP implementation itself require some coding
But if you are using WordPress, this can be solved easily with a plugin called AMP for WP. Not only does it allow you to design your own unique AMP website but also it integrates with multiple plugins and extensions for maximum performances!
2. Fixed Bottom Menu
Imagine having an app-like website with a bottom menu bar with icons. When users want to go to a page, all they need to do is to click on the respective icon on the bar instead of tap the hamburger icon and search for the link inside the dropdown menu,
A fixed bottom menu works well for sites where users need to navigate between several pages from time to time. The icon on the bar makes users recognized each page quickly. And the fixed bar that never disappears despite how much the users scroll also makes navigation easier than ever.
Examples of sites where a fixed button menu will be useful are networking forums site, eCommerce site, news site, and many more. The menu also mimick the appearance of an app, giving a more professional, unique appearance to your website.
Why stick to one color when you can have many? Not only it makes your website more unique and appealing but it also makes your CTA sticks out from the rest of the content! Furthermore, it’s not hard to apply the gradient to your elements, just add some lines on CSS and voila, you got yourself some stunning gradient!
You can add the gradient to your CTA button to make it more eyecatching. Gradient effect on fonts is also applicable but sadly this feature only supported by WebKit-based browsers, Google Chrome for instance.
Adding some gradient in the site can make your site more awesome but you don’t want to use it excessively. As it can cause slow rendering of your site along with poor visibility of the CTA elements due to the overused attention-grabbing gradients.
4. Website Animation Effect
Unless you have been living under the rock, I seriously doubt that you never met a website that has any animation effect. Not only the animation effect makes your website more enjoyable but with proper implementation, you can easily skyrocket your conversion rate in no time!
However, it’s important to remember that excessive use of the animation effect does slow down the site loading speed. So do keep in mind that you don’t want your visitors to leave before they even have the chance to enjoy those beautiful animations of yours.
And of course, to avoid the slow rendering of the site, you can also limit the use of an animated effect on some selected elements that will benefit the conversion rates, such as the CTA button and social proofs.
5. One-Page Website
A one-page website can be a unique way to introduce yourself to your audiences. Not only it’s easy to explore with links to each section without going from pages to pages. But it also comes with CTA, making it easy for users to take the desired action without much navigating.
One-page templates are often seen on landing pages and probably some small businesses that don’t require much introduction. But how do you know if you need a one-page website or a normal website with a menu to different pages?
Well, what’s the purpose of your site? Imagine you are having a brand that sells sports equipment. If you want to introduce different sports equipment from yoga mat to dumbell, you’ll need a website that has links dedicated to those items.
And from here there are different pages such as features and prices in each of the items. You need a homepage that encourages your users to explore the different options because you not sure which of the items is desired by your users.
But if you are just selling a particular set of dumbbells because of promotion, and you pretty sure users who click on this page are those who only interested in dumbell. Then the one-page option can be great for reassuring their decision by containing all the information regarding dumbell on one page.
But you can also combine a one-page template on your normal website. Having links on the homepage to a dedicated product one-page can be a great way to introduce this particular product all in one go.
6. Custom Loading Screen
If you are having a web app or page that has so much content, it requires some extra time to finish loading it all. Although it’s common sense that long loading speed in these situations is unavoidable, website users have no idea whether if the site is working or not due to the blank, empty loading page.
Those white pages after you clicked a link on the website can mean different things. And that different things include the page is crushing and the app is unresponsive. And the users might respond to the “unresponsive” page by closing the tab and search for other alternatives, not knowing that the page/app is actually still loading.
That’s why a custom loading icon/animation can be added to your website to tell them that your site is still working and don’t close it. You can decide on which loading graphic is added whether it is for your website branding or just pure fun.
If you think that a loading graphic is unnecessary for the sake of web performance, you can also add a simple text in the loading screen to tell your users to wait for a minute or two for the pages.
7. Fixed CTA with Contact Information
We all know a good CTA allows your users to take immediate action without any fuzz. And do you know that you can also display other contact information just in case for the possibilities of people might contact you via phone or email?
Having a button on the fixed top menu bar is common these days. Not only it’s mobile-friendly but highly visible which makes it the perfect place to place the CTA button.
But in some certain cases, people might just prefer to talk with an agent over the phone because they don’t ready to click that “Book Now” button on the top bar.
And there’s a chance they aren’t as tech-savvy as you think, they might be having a rough time finding your contact information on the site just to ask you about the restaurant booking.
That’s why having your contact information like your phone number and email visible to the eyes of users is very important, especially if your target audience is those who don’t use the internet often.
Add the contact information beside the CTA button on the top bar, use some icon to indicate that it’s contact information. If live chat support is available, don’t forget to mention it as well.
8. One Column Layout
So, do you ever been on the site that it has no sidebar or anything, just content in the middle of the web page? That, my friend, is a one-column layout. One column layout is considered to be a content-centric layout that is easy to the eyes, and best for user experience by eliminating the distraction.
But you might be asking, how do you increase your site traffic and user engagement without any further links and indication? And how could a one-column layout benefit the conversion rate?
The answer to those questions might just lie between the content. Instead of having random links (archives, tags, and categories) in the sidebar, consider adding related links to the web content in the article itself. And add a fixed top menu and add important links and separate the CTA button for lead generating.
A one-column layout doesn’t sacrifice your conversion rate, in fact, they boost it by making it (CTA) even more noticeable. This’s because it removes the unrelated links in the sidebar that can be distracting from the lead-capturing link (CTA) itself.
A good, converting website doesn’t mean that it needs to be like those other cookie-cutter websites. Make it more interesting and fun by adding some creative aspects in it, just make sure you keep an eye on the web performance and user experience and this’s how you make your website more unique from the others!