Marketing on social media can be an important tool to generate more website traffic and can be beneficial for your business.
However, not many people know what exactly is social media marketing. Marketing in social media isn’t about spamming groups with links to your website or comment on others’ posts with “Great article” and then leave a long clickable URL.
Marketing on the Right Platform and Group
One of the biggest marketing mistakes that I have learned in my months of blogging is posting (spamming) my links everywhere on the wrong platforms or groups.
What is the wrong platform or group you said?
A wrong platform or group is where your potential audiences rarely hangout. A lot of how-to-blog articles that I read never mention a key factor in blogging which is the target audience.
Target audience is not the case if you depend solely on Search Engine Optimization (SEO) and search result ranking (which is quite hard if you are writing about popular topics with tons of competitors).
Why would you post about baking in “Freelance Writing Group” on Facebook, does it make sense to you? Maybe you will get some traffic but most of the group members are aspiring writers who make a living out of writing. So, what makes you think that they are interested in baking?
Instead, you should be going for a baking group on Facebook, probably a group related to cooking as well as dessert. In fact, if your blog is really about baking then Pinterest is a great place to start. That’s the place where you can find potential traffics.
- Identify your niche
- Identify your target audience & which social media platform they normally use
- Post at the target platforms and groups
Post with Related Keyword
You should make your content more accessible to the potential audiences, and should not limit to the core subject of your content.
Remember when you browse Instagram, you might come across posts that stuffed with 50-ish hashtags, because of the related #keywords, people can found your post by clicking/typing one of the #keywords.
Based on the tasty looking cake below, you want to post it on Instagram, what hashtag would you put? #cake #baking #cute #macaroon perhaps?
Some people who familiar with how Instagram marketing works already generates a series of keywords in mind. They just need to post it with hashtags and then call it a day.
Now let change the hashtags into groups, let says you want to post the same picture on Facebook. In what groups that this post can fit into other than cake and baking?
Well, judging by the pastel color and cute aesthetic, it would be perfect for cute/kawaii related groups. See that donuts and macaroon on the top of the icing, put it into the donut/macaroon groups.
This eventually expands your audiences and generate more traffic.
- Identify other related keywords
- They aren’t necessarily related to the main subject of your articles
- Hashtag #keywords and post in related groups to promote it
Keeping Up with the Trend
Keeping up with the trend is a great way to market on social media especially on Instagram, Pinterest and Twitter (depend on your niche, of course).
A trend keeps you relevant, which, is very beneficial to your website traffic if your demographics are made up of young audiences where keeping up with the trend is essential to them.
Most of the time, you would see fashion bloggers catching up with the trend. Because they are fashion bloggers, of course, they need to be trendy. But how about the others?
Takes the unicorn trend for example.
For those who think that unicorn trend is about adding images of a unicorn on everything, you are wrong. It’s an aesthetic, according to Vox.
The unicorn trend is about a certain aesthetic: It’s characterized by pastel colors, rainbows, iridescent hues, pearly purples, an opalescent sheen, and everything shimmery.Vox
See how the keyword “Unicorn” skyrocket in April of 2017 in Google Trends, that’s because of Starbucks just came out with the famous Unicorn Frappuccino in April 2017, pushing the unicorn trend to its peak.
If you still remember, back in 2017 where unicorn theme food and makeup were all over the place and since it is a pleasing aesthetic.
As a matter of fact, the trend hasn’t died out completely yet. There are still unicorn theme D.I.Y video all over the place, which still attracting plenty of viewers.
Since the unicorn’s aesthetic is appealing to most demographics, content creators can also jump into the bandwagon to create colorful content related to unicorn trend.
But what if my content is more of a news-with-serious-tone vibe?
There is a lot of things going on-trend, Twitter is a good source when it comes to finding a great topic that can be featured in your content. BuzzSumo is also a great tool for bloggers to find trending blog topics related to your niche.
Always remember that you need to cover a topic that everyone is talking about, which should be relevant to everything going around your target audience.
Therefore keeping up with social media trends is a great way to increase blog views. So, remember to stay relevant!
Posting time is a very important aspect when it comes to posting content online. In fact, you can see a great increase in your post link’s click rate assuming that you post in the time when your target audience is most likely on their phones.
If you search for “best time to post on social media” or anything similar, you can find instance answer about the best timing to engage with your potential site visitors.
Most people stop there, they just stick to whatever timing provided by the social media marketing guru. Yet, is this really your best shot? How do you know that you can’t improve it?
To convince you that experimenting with posting time is an important part of social media marketing, I would like to share my experience as a writer on a story sharing app.
The app works as a story sharing app where people post their stories online to get views and comments. The stories will show up at the homepage of the app once there is a new chapter posted, so readers will be interested and clicked into the new chapter, generate more viewers and fans of the story.
The recommended timing for posting stories was about 7:30 pm to 9:00 pm. Even so, I managed to schedule my chapters’ updates in different time ranges.
And long and behold, my final result was slightly different from the recommended timing. It turned out that I had the most visitors between 8:00 pm to 9:00 pm. At the weekend, the best timing became 8:30 pm to 9:30 pm with more visitors.
Imagine how my story’s stat will perform if I stick to the recommended timing of 7:30 pm. And how many potential views I would lose especially on the weekend.
Therefore always keep track of your social media’s posting time and make sure to analyze its performance for the best result. Preferably, try changing up the posting time to see if there is better timing for posting.
Short and catchy headlines are what you need to perform well in social media. If social media is the main source of your traffic, why not try to go all out on the headline. This article from Neil Patel has great information on how to write successful headlines.
My personal favorite formula for generating a good headline is using the action + goal approach with persuasive vocabs.
So what is the action? The action is the action that needs to be taken in order to achieve a certain goal, in our case, it will be the marketing on social media.
And what is a goal? The goal is the end product of our actions, for example, our goal is to increase website traffic.
So combining our action and goal, we get “How to marketing on social media to increase website traffic“. But this is not persuasive enough, we need to add words that our readers would love to click.
So the final headline would be “Marketing on Social Media: Guide to Massive Amount of Traffic”. I love using this formula because you still can keep your keyword in your title (for the sake of SEO) but at the same time evoke your readers’ interest.
A featured image is important when it comes to attracting the attention of social media users. The first thing that they might notice can be either your headline or your featured image.
The image should be converting the message of your blog in an effective way. If you’re using your own photo, make sure to photo it professionally. Take some time to tweak it in photoshop to make it be more stunning (without click-baiting of course).
If you are designing your own featured image, take some of the aspects below into consideration when planning for the design.
- Strong contrast – to capture the attention
- Fonts – sans-serif fonts are always better when it comes to improving readability
- Establish branding identity via font or colors – engage better with audiences
- Color– Use color to stimulate emotion that related to your posts
- Image – make your post more interesting
- Persuasive text (if any) – Work almost like a headline but you don’t need to care about the keyword optimization
Social Media Tool
Social media themselves have already presented us with free and useful tools to help us engage with our users. The story on Instagram, the subscribe button on Facebook, and so much more can be extremely useful.
Other tools such as Buffer is a great tool to schedule your social media posts to post on the best time. Therefore keep an eye on the post’s performance.
AddThis is another great tool that lets you embed on your website (or download as a plugin if you have a WordPress site) so that you can track which articles gain the most shares. This can help you identify the best articles that perform better in social media shares’ count.
- Identify your audience
- Explore the endless possibilities of your post (#keywords)
- Post in the right platforms and groups
- Be relevant
- The persuasive and attention-grabbing headlines and images
- Utilize social media tools
- Experiment with different strategies
- Track your performance
- And no spamming
In conclusion, this is not the only strategy to improve your website traffic so always experimenting strategies for the best result. No matter how perfect your social media strategies are, your content is the one that keeps the audiences returning.
Leave a comment in the default comment section or the Facebook Comment section to let me know what you think about marketing on social media. 🙂