With website builders raging all over the internet, those who have no experience in web design are able to DIY their own website with just a few clicks. But if it’s that the case, why would there’re people who spend thousands on a simple site by hiring a professional to do it for them?
Well, there’s a lot of thought process going into creating a website, especially for your business. So the question is, do you need the help of experts to create the perfect site for your business? Or are you those who believe that DIY websites with website builders are sufficient for your company?
Are You Computer-Literate?
You can Learn it Online
Fortunately, with the free resources all over the internet, you can look up the basics of website building and domain name easily. In fact, WordPress, which is the most popular CMS alone has thousands of tutorials waiting for you to discover.
Website builders also often have easy-to-understand FAQs and tutorials. Other than that, there’s helpful live chat support for users who are in need too.
How Much is Your Budget?
You can find a budget website design for just $75, and trust me, most of them might not just worth it. Good website designer/developer should have a basic understanding of what is your company and the related industries and how you, the clients want your website to look like/perform.
Sadly, most of those cheap website design packages will only throw the same template at you with your company logo and texts right after you pay the money alongside basic technical support.
They maybe SEO optimized but that’s about it. They’re bad copywriting and recycled templates that make the website lose its individuality. Remember, the website is made to convert your audiences into your loyal customers to grow your business but recycled templates and bad copywriting just ain’t it.
I mean, you could literally get the same website with better function and free support from any other site builders and website hosting FOR FREE. Those who pay for “basic” web design package should take some time to explore what exactly is included in the package, is it just a template or does it have any other perks.
There’s Still Hope.
Of course, it doesn’t mean that you won’t find some hidden gem in those recycled templates.
Talk and discuss with them about your related industries and company. And make sure you asked for their portfolios and preferably any testimonials from previous clients to see if they have any previous experience with clients in similar fields.
One thing to keep in mind is that your business website is not just about aesthetically pleasing but also it needs to be converting.
That’s why, an experienced, good web design team isn’t cheap, with all those SEO-optimized copywriting pieces and UX design with converting and lead-generating in mind. You should prepare to cash out a few thousand for the best performance.
There’s Different Hosting for Different Budgets
If you decided to DIY your dream website then you could definitely find your desired hosting packages regardless of your budget. That’s right, you can even build your own website and connect your domain name for free without paying a single cent!
What is the Purpose of Your Website?
If your site is about sharing your traveling experience with like-minded folks, the chances of you need a professional web designer is slim. In contrast, a serious eCommerce site with the hope of selling products to audiences might require a group of experienced web designers.
Of course, there are plugins that you can use without the help of a professional. If the plugin is sufficient for your site and you are equipped with the necessary knowledge, I don’t see why you shouldn’t give it a try.
But if you don’t think you can’t handle such heavy workload with site maintenance, SEO and, marketing, might as well leave this to the professional.
People Use Your Website for What?
So, let’s say your website is about a restaurant with reservation functions along with membership and reward points system. And you manage to find several plugins and software that are able to do that for you.
But sadly you find it difficult to manage the website addon all in once. Your website is also terribly slow. And your customers complain about why the reservation feature isn’t a part of the membership system.
The demand for a unique system like this requires an experienced web developer to create a whole new website just for you. A custom-made program not only excludes all the unnecessary features of third-party plugins that you are not using. This made the site runs more smoothly and makes it easier to manage.
But if your site is a simple forum site, services from an experienced programmer might not be needed since there are available plugins all over the internet.
Do You Know How to Optimize Web Performance?
Web performance is the site speed, referring to the speed of web content is downloaded and displayed on users’ browsers. Web performance won’t play much different if you are just creating a simple 5-pages website.
But, you will definitely see the increase in site speed if you are stuffing widgets and plugins on your DIY website. And as we all know, users wouldn’t tolerate long loading time, so it’s best to optimize site speed as soon as possible for better conversion.
Experienced website designers would not let long loading time interrupt the site overall performance so those who hired one wouldn’t really need to worry about poor web performance.
Speed Up Websites isn’t Hard
But don’t worry, as those who have little knowledge of the web can try these easy tips in enhancing site speed. From simply install plugins to using CDN and gzip, one can easily increase web performance easily.
Can You Make Your Website Rank on Google?
How to help people find your website? The search engine of course! Your site isn’t going to magically appear on the first page of Google search without some basic Search Engine Optimization (SEO).
Web design teams will often have SEO experts to help research for keywords and your competitors to help you rank on the search engine. And most of the time, SEO is included in the web design package, so no hustle in outsourcing for SEO specialists.
There’re Resources and Tools Online
And yet again, if finding an SEO expert (or web design team) is too much, you can easily find tutorials for SEO on Google. WordPress users can even use the free SEO plugin, Yoast to make websites more SEO-friendly.
What if SEO isn’t really your thing or ranking your site is hard with tons of competition? Well, you can try social media marketing to attract more traffics to your site. Some great examples of social media platforms you can try are Instagram, Facebook, and YouTube.
Is Your Site User Friendly?
Having a user-friendly site is important and luckily most website builders nowadays have pre-made templates that are considered easy to navigate for users. But before you phew and decided to skip this section, you should know that the more complex the site, the harder to make it easier to use.
Let’s say that your restaurant site has membership dashboard, reward point dashboard, and reservation page, how would your users navigate these page without confusing themselves? Well, your web developer and web designer might have the answer to that.
Make a Site Structure
If your site isn’t as complex as the example above, you can try to look into other similar sites and how they place their links to make navigation easier. Afterward, construct your own site structure and use the dropdown menu and footer links for ease-of-use.
Is Your Website Aligned with Your Company/Brand Image?
You just created your website with a ready-made template with a site builder. It’s simple and minimalistic, but it doesn’t fit your Oriental restaurant. But Meh, who cares, it’s beautiful!
But how would you build a brand image if your website is the same as others? A good designer should have at least try to reflect the brand identity on the images and colors on the website.
Simple Customization can Solve the Problem
If you have a background or basic understanding in design, DIY your website as unique as possible to fit your brand. It might just as simple as changing up some buttons’ color and fonts and even the images to make your website stand out from the rest.
A piece of great advice for choosing color combinations for a DIY website is to use the color of your logo. Or you can search up the best color that fits your brand voice based on color psychology.
Does Your Site Sell?
Do people have the urge to buy it from you after reading the copy on your website? If no, then this is the right time to find yourself a copywriter! As mentioned above, web designers can collaborate with copywriters with knowledge in SEO, these people will work together to create a converting copy with effective Call To Action (CTA).
Another aspect that plays an important role in the website that converts is the CTA design. Where does the CTA locate? What’s the CTA prompt? What’s the color of the CTA? How well the message on CTA is conveyed? Is it tempting? Web designers often have a basic understanding of creating a converting CTA.
Yes, You can Learn this Online too
Of course, with the internet, there are a few simple techniques and strategies in copywriting for you to learn online. And with some basic in the respective language, you can easily create a copy of your own in no time!
And how about CTA? You can also learn how to create a great CTA online. Great tips about creating a good CTA is to look at how successful websites (retailers) create their CTA and never stop A/B testing before you find the perfect CTA for your site.
In conclusion, if your site is complex, you need help from the experts. If it’s the opposite and you have the required skills, you can easily DIY a website for yourself. If you are really looking into outsourcing for coding professionals, try Facebook groups, LinkedIn, and UpWork to find your perfect candidate.