Businesses go online these days. You got a website, you got social media pages for your business. What do you need next? A custom email address, of course!
A custom email address, a custom domain email, a business email, you name it. They’re basically the same thing, which is instead of good old @gmail and @outlook, it’s [email protected]
Can’t I Just Go With My Usual @Gmail or @Outlook?
Well, technically you can. But from the perspective of digital marketing, this isn’t the brightest idea.
To Appear More Authentic
I’m sure you will pick the later one and regard the former as a phishing/spamming email since well, it’s a free email that everyone, I repeat, everyone can register.
But a custom email requires more works from verification and access to the domain name cPanel for the sake of adding records. The chances of a custom email address to be a dupe is fairly slim.
For a More Professional Approach
A custom email address gives off a more professional feel compare to your normal @gmail and @outlook addresses. If you decide to send out emails to huge corporates, your emails will less likely to get ignored.
Using a custom email with your domain name in it also proves that you are taking your business seriously. The exclusive email address indicates that the business’s effort in establishing an online presence.
Your typical, everyday @gmail and @outlook email, compared to an exclusive custom email address that matches your business name and domain name, which one is more memorable?
If your answer is a custom email address, you’re right! As opposed to the long generic name, a short, unique address is easier to remember.
This is especially true if you send out a newsletter with the email addresses, a unique email will add to the professionalism.
What do I need to Register a Custom Email Address?
In order to get your business name behind that @, you need to register a domain name first! You don’t need a website though, but it can be a great addition to step up your game in online marketing.
And in some instances, if you are buying a hosting package, some hosting companies will offer you free custom domain emails for you! The free custom domain email is often basic in features but definitely a good enough email for small businesses.
What do I Need to Watch Out Before Getting a Custom Email Address?
Before you close this tab and search for the best hosting company to claim your free email address, you need to understand that not every email service provider is created equally.
Despite being the primary and most crucial feature of owning an email address, you will be surprised at how many people have problems with this issue. Some of the examples including emails are sent to junk mail or spam folders.
It’s important to mention that every email service providers have different ideas of what’s spam. You don’t want important emails from your clients to go into the junk folder!
So, make sure to check out how the spam filter of the email service provider performs. Other than recognize legit non-spam emails, it should also capable of filtering the phishing emails and spams.
SPF, DKIM, and DMARC Setup
One of the downsides of owning a custom email address is its complicated setup if you’re not familiar with computers. However, it’s extremely important to set up these to ensure the emails you sent won’t end up in spam folders.
Simply speaking, SPF, DKIM, and DMARC are antispam measures that prove the legitimacy for your email address and that you don’t send spam. You will add these records in the domain name cPanel.
The article Understanding SPF, DKIM, and DMARC by SmarterTools provides an easy-to-understand guide about how to implement it for your email address.
SMTP, POP3 and, IMAP
If you want to access your email via third party email clients (Microsoft Outlook, Google Mail, etc.), you need to set up SMTP, POP3, and, IMAP.
These protocols allow your email servers to communicate with third-party email clients on your devices. So you can check your email you registered on Bluehost via your Gmail app.
Each email service providers have different ways of setting up these protocols. Most email services support all three above. Some free custom email address packages don’t include SMTP, POP3, and IMAP support, so you might need to download a separate app for your custom email address.
Remember, this’s the email you will show on your website, social media pages, business card, and basically every contact information ever. This means that anyone can get their hand on your email address easily.
Other than a strong password, other security measures should be included as well, such as two-factor authentication, security questions, reCAPTCHA, and so on. Certain hosting companies will even declare how they will store your data safely.
Number of Users
Do you need different email accounts for one domain name? Perhaps one for sales and another one for supports? Most packages listed the maximum number of users within their features.
Most custom email addon within the hosting packages only allow one email users per hosting account. If your small business doesn’t need that much of users, one account can be more than enough.
Do you send and receive a lot of emails? If so, basic custom email package night does not fulfill your need. A small business, on the other hand, doesn’t need that much space with frequent cleaning.
Do you need extra features to integrate with your email? A meeting app along with extra few integrations with various cloud storage? That’s why you might need to take some time to research about the custom email address you’re about to get.
Sadly most free custom email address comes with the hosting package that doesn’t include much integration. Most of them are pretty basic, only satisfied the need of just having a unique-branded email address.
If emails play a huge role in your digital marketing strategy and customer satisfaction level, then you need to keep an eye on the server uptime. Server uptime might not be a big deal if you just own a small business with 10 incoming emails a day.
But if you are having heavy loads of inquiries and promotional emails to receive and send, prepare yourself a server with guarantee uptime to ensure you fulfill customers’ requests in the promised time period.
Sometimes you just encounter issues and you just need to solve it. Some email services providers provide various forms of dedicated support for their custom email address users, for example, G Suite for Google Mail.
Some email services providers’ supports, however, are lackluster. That means that there’s a chance you won’t have your issue solved on time.
Some also provide support forums and detailed FAQs for self-help, which can be helpful if you are able to handle it on your own.
Get a Free Custom Email Address from Zoho Mail
Yes, a FREE custom domain email! You just need to own a domain name and off you go! With a free account, you can create up to 5 users within one domain name.
As a free-tier package, the email is web access only. This means no SMTP/POP3/IMAP so no checking out your email at your local email app. But hey, if you don’t mind the hassle, why not checking it out? And luckily its paid plans are also affordable, which are as low as $1/month.
Setting up a custom email address can appear to be a tiny part of your digital marketing strategy, but it can be a strong foundation for increasing your online presence. Your small step starts here and you won’t regret it for sure.